Just another Brazilian passionate about
sports, business, and good stories.
Content Creation
Through my content creation, I aim to encourage Brazilians to become entrepreneurs, invest wisely, and maintain a healthy lifestyle while balancing sports and business. I share the insights I’ve gained over the years — whether in entrepreneurship, the U.S. real estate sector, startup investing, or sports practice — offering valuable tips for those just starting out, always with a practical and strategic perspective.
My focus is on the sports business universe, exploring how sports connect with investments, innovation, and global opportunities. This path stems from my passion for sports, which has always been part of my life and naturally became a way to build businesses, connect people, and create opportunities in this constantly evolving market.
In my daily content, I showcase the behind-the-scenes of the sports world, investment decisions, interviews with influential figures in the sector, trips to sports events, and the routines and strategies of my companies — connecting practical experience with real opportunities.
Entrepreneurship Sportsi
American Real Estate
Branding Digital Marketing
Media Venture Capital
Athlete Representation
Who I am and what I believe in...
I was born in São Paulo and have been living in Orlando, United States, for over 10 years. I graduated in Business Administration from Rollins College, with specializations in Marketing and Finance, and I’m a licensed real estate agent in Florida. My mission is to inspire Brazilians, both in sports, by sharing content and behind-the-scenes of athletes’ daily lives, and in business, by sharing my routine and insights running my companies.
Currently, in addition to being involved in the management of Carbon9 — our family holding company in the United States — alongside my brother, I am also the founder and manager of three companies: G4LA is a sports media company dedicated to interviewing and promoting Brazilian athletes. ONZE Esportes is a sports media channel focused on digital content about the world of sports, featuring podcasts, pre-game shows, and weekly content distributed across platforms such as Instagram and TikTok in Brazil. Qarti is a technology platform for the foodservice industry, currently under development. Qatalista develops artificial intelligence solutions that help businesses automate processes, improve efficiency, and accelerate AI adoption across their operations. Finally, Alacarti is a payment platform that offers corporate credit cards for companies, teams, and AI agents.
Communities I’m Part Of
I also participate in communities that connect leaders, entrepreneurs, and decision-makers. One of them is Nucleus Brasil, a private organization that brings together young leaders, successors, and influential entrepreneurs from different sectors. Being part of this environment allows me to exchange ideas with people who are also building meaningful projects, expanding my perspective on leadership, business, and opportunities.
