Building businesses, audience and connections
in sports through
storytelling.
Who I am
(the short version)
Brazilian entrepreneur born in São Paulo and based in Orlando for nearly 10 years. I use the digital world to grow my companies, create opportunities, and inspire the next generation.
Entrepreneur
Building five companies from scratch, two focused on the sports industry.
Global Citizen
3 Passports: Brazilian, Italian, and American. Always between Orlando and São Paulo.
Nomadic Bon Vivant
27 years old, passionate about sports, healthy living, travel, and 007 movies.
What I'm Working On Right Now
At the moment, I am focused on expanding Onze Esportes, a sports media channel that has been gaining momentum and audience in Brazil. The next project to come into play is G4LA, which is in its final stage of preparation and is expected to launch in the second quarter of 2026. In addition, I am advancing the development of Qarti, a foodservice technology platform scheduled to launch in early 2027. Qatalista is currently in beta testing with volunteer users and is expected to launch to the general public in late 2026. Meanwhile, Alacarti is expected to launch to the general public in January 2027.
In parallel, I’m focused on expanding my digital presence to increase the revenue and long-term value of these initiatives. As part of this strategy, I plan to launch a clip farming competition later this year to scale my reach on social media and accelerate the growth of my audience throughout 2027.
The ecosystem ...
Onze Esportes
Sports media channel.
G4LA
Sports streaming platform.
Qarti
Foodservice technology.
Qatalista
The "AI Company Brain" for organizations.
Alacarti
Corporate credit cards platform.
The strategies ...
Inspired by digital creators like Toguro and IShowSpeed, and entrepreneurs such as João Adibe, I’m applying speed, distribution, and branding to build my own ecosystem.
Live Content
Consistent presence and real-time brand building to create authentic connections with my audience.
Clip Farming
A clip competition designed to increase distribution and scale reach in an organic and sustainable way.
Sports Niche
Content focused on the sports industry — a large market that supports both personal growth and the growth of my companies.
Clip Farming Competition
Join the official clip competition and help Mr. Loffreda strengthen Brazil's sports culture, inspire a new generation, and help put Brazil back at the forefront of global sports. Create the best clips from the videos, go viral, and compete for prizes of up to U$1,000 per month.
